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Selling on eBay? Here’s How GLS Tracking Benefits Your Sales

Imagine this: you’ve painstakingly listed your product on eBay, it attracts a buyer, and you eagerly package it for shipment. But what happens next? In the bustling world of online commerce, where communication and transparency are paramount, simply dropping off a package isn’t enough. You need a reliable way to track your shipments and keep both yourself and your customers informed, especially if you’re using GLS as your shipping provider. This is where GLS tracking becomes your secret weapon.

This blog post will delve into the world of GLS tracking, explaining its benefits and guiding you through the process of implementing it effectively for your eBay store. We’ll show you how harnessing the power of GLS tracking can lead to increased sales, enhanced customer satisfaction, and a smoother shipping experience for everyone involved.

Table of Contents

  • Introduction
  • Understanding GLS Tracking
    • What is GLS?
    • How does GLS tracking work?
    • Benefits of using GLS tracking
      • Increased Transparency and Trust
      • Enhanced Customer Service
      • Reduced Shipping Disputes
      • Optimized Shipping Efficiency
  • Implementing GLS Tracking for Your eBay Store
    • Creating a GLS Account
    • Integrating GLS Tracking with eBay
    • Choosing the Right Shipping Options
    • Generating Tracking Numbers
  • Maximizing GLS Tracking for Sales Growth
    • Using Tracking Information for Sales Optimization
    • Proactive Communication
    • Addressing Delivery Issues Efficiently
    • Building a Positive Brand Reputation
  • Common Concerns and Solutions
    • Lost or Damaged Packages
    • Delays in Delivery
    • Incorrect Shipping Information
  • FAQ Section
  • Conclusion


The world of online selling is a competitive landscape, and satisfied customers are the key to success. While providing top-notch products is crucial, ensuring a smooth and transparent shipping process is just as important. For eBay sellers who utilize GLS, the availability of robust tracking information can be a game-changer. GLS tracking offers a valuable solution to common shipping concerns, fostering trust between sellers and buyers and ultimately contributing to increased sales and positive feedback.

Understanding GLS Tracking

What is GLS?

GLS is a renowned international courier company specializing in parcel delivery services across Europe and beyond. It’s a reliable choice for many eBay sellers due to its efficient network and comprehensive shipping solutions. GLS prides itself on providing secure and timely delivery, and its tracking system plays a vital role in achieving these goals.

How does GLS tracking work?

GLS tracking operates through a sophisticated system that monitors the location and status of every package throughout its journey. When you ship a package using GLS, you’ll receive a unique tracking number. This number acts as a key to unlock real-time information about your shipment. By simply entering the tracking number on the GLS website or through their mobile app, you can track the package’s progress, from pick-up to delivery.

Benefits of using GLS tracking

Increased Transparency and Trust

In the realm of online shopping, transparency is key. Buyers want to know where their purchases are and when they can expect delivery. GLS tracking provides this crucial transparency, giving buyers peace of mind and fostering trust in your business.

Enhanced Customer Service

GLS tracking enables you to proactively answer any customer inquiries about their orders. Instead of relying on estimations or vague information, you can provide accurate tracking details, allowing for faster and more efficient responses to any queries. This proactive approach to customer service enhances the overall experience and builds customer loyalty.

Reduced Shipping Disputes

Disputes can arise when there’s a lack of clarity about the package’s whereabouts. GLS tracking acts as irrefutable evidence, providing a clear record of the shipment’s journey. If a buyer claims a package is lost or hasn’t arrived, you can use tracking information to resolve the dispute promptly and fairly.

Optimized Shipping Efficiency

GLS tracking doesn’t just benefit your customers; it empowers you to manage your shipments more effectively. By monitoring your packages’ progress, you can make informed decisions about potential delays, re-routing, or even identifying trends in shipping times. This data can be used to optimize your shipping strategies and ensure faster and more efficient delivery.

Implementing GLS Tracking for Your eBay Store

Now that you understand the benefits of GLS tracking, let’s dive into the practical steps of implementing it for your eBay store.

Creating a GLS Account

The first step is to create a GLS account. This process is straightforward and usually involves providing basic information such as your name, business details, and contact information. Make sure the information you provide is accurate and up-to-date to avoid any issues with tracking or communication.

Integrating GLS Tracking with eBay

Connecting your GLS account with your eBay store is crucial for ensuring seamless tracking integration. Many shipping providers, including GLS, offer tools and integrations that allow you to easily manage your shipping process within the eBay platform. This integration ensures that tracking numbers are automatically generated and shared with buyers upon shipment.

Choosing the Right Shipping Options

GLS offers a variety of shipping services catering to different needs and budgets. Before shipping, it’s important to understand the different GLS shipping options available and choose the best fit for your specific order. Factors to consider include:

  • Delivery Speed: GLS offers various delivery timeframes, ranging from standard delivery to express options.
  • Delivery Area: Consider the destination of the package and whether it falls within GLS’s service area.
  • Package Size and Weight: GLS has weight and size restrictions for its services, so ensure your package adheres to these limits.
  • Insurance Coverage: Depending on the chosen service, GLS may offer insurance coverage for your shipment, which can be beneficial for valuable items.

Generating Tracking Numbers

Once you have selected the appropriate shipping service and have packaged your item, you will generate a tracking number through your GLS account. This unique tracking number is vital for both you and the buyer. The tracking number will be automatically shared with the buyer via eBay’s messaging system once the package is shipped, keeping them informed and providing them with access to track their order.

Maximizing GLS Tracking for Sales Growth

Implementing GLS tracking is a solid foundation for a more efficient and customer-friendly shipping process. But to truly maximize its benefits for sales growth, you need to take your strategy a step further.

Using Tracking Information for Sales Optimization

Tracking data provides valuable insights that you can use to understand your customers’ shipping preferences and optimize your sales strategies. For example, you can analyze:

  • Average Delivery Times: Track the delivery times for your shipments to understand the average time it takes for packages to reach your customers. This information can help you set realistic delivery expectations and avoid potential customer frustration.
  • Shipping Preferences: Identify trends in shipping preferences, such as preferred delivery speeds, destinations, and specific GLS services. This data can help you tailor your shipping options to meet your customers’ needs, potentially influencing their purchasing decisions.
  • Shipping Costs: Track the shipping costs associated with different services to identify areas where you can optimize expenses without compromising delivery speed or quality.

Proactive Communication

Leveraging tracking information enables you to proactively communicate with your buyers throughout the shipping process, fostering a positive and transparent relationship. You can use GLS tracking to:

  • Confirm Shipment: Inform buyers as soon as their package is picked up by GLS, providing them with the tracking number so they can monitor its journey.
  • Provide Delivery Updates: Send notifications to buyers at key milestones, such as when the package is en route, has arrived at the destination, or is out for delivery.
  • Address Potential Delays: If a delay occurs, use GLS tracking information to proactively communicate with the buyer about the expected delivery date. This transparency shows that you care about their experience and are working to resolve any issues.

Addressing Delivery Issues Efficiently

While GLS strives for on-time delivery, unforeseen circumstances can sometimes lead to delays or issues. When such situations arise, having access to tracking information is essential for addressing them effectively.

  • Investigate Lost or Damaged Packages: If a buyer claims a package is lost or damaged, you can use GLS tracking to verify the delivery details and initiate a claim with GLS. The tracking information serves as evidence to support your case.
  • Communicate with GLS: If the tracking information indicates a potential delivery issue, contact GLS directly to resolve it. Explain the situation clearly and provide any relevant tracking data.
  • Keep the Buyer Informed: During any delivery issue, maintain open communication with the buyer, keeping them informed about the situation and any actions you are taking to resolve it. Transparency can help to minimize frustration and maintain a positive relationship.

Building a Positive Brand Reputation

Effective use of GLS tracking goes beyond just fulfilling orders; it contributes to building a positive brand reputation.

  • Customer Satisfaction: Satisfied customers are your best advocates. By providing reliable tracking information, you create a positive customer experience that encourages repeat business and positive reviews.
  • Increased Sales: A positive brand reputation translates into increased trust and sales. When buyers feel confident in your shipping process, they are more likely to make purchases.
  • Reduced Returns: Accurate tracking information can help prevent returns due to confusion about delivery dates or delays.

Common Concerns and Solutions

Lost or Damaged Packages

While GLS strives for secure delivery, accidents can happen. Here’s how to handle potential package losses or damage:

  • Check Tracking Information: Review the tracking details to see if there are any discrepancies or signs of a delivery issue.
  • Contact GLS: File a claim with GLS immediately. They will investigate the matter and provide guidance on further action.
  • Communicate with the Buyer: Keep the buyer informed about the situation, explaining the steps you are taking to resolve the issue.

Delays in Delivery

Delays can occur for various reasons, such as bad weather or unexpected traffic. Here’s how to navigate these situations:

  • Track the Package: Monitor the tracking information to get the most up-to-date information on the delivery status.
  • Identify the Cause: If a delay is reported, try to determine the reason behind it to provide a more informed update to the buyer.
  • Communicate Proactively: Keep the buyer updated about any delays and the estimated delivery timeframe. Transparency and clear communication can help to mitigate any potential frustration.

Incorrect Shipping Information

Mistakes happen! If a buyer provides an incorrect shipping address, follow these steps:

  • Verify the Information: Double-check the address provided by the buyer.
  • Contact the Buyer: If the address is incorrect, reach out to the buyer immediately to confirm the correct address.
  • Update the Tracking: Once you have the correct address, update the shipping information with GLS to ensure the package is delivered to the right location.

FAQ Section

Here are answers to some common questions about GLS tracking:

  • What if a buyer claims they haven’t received their package, but tracking shows delivery? If the tracking information shows delivery, it is important to first check with the buyer to see if they received the package. If they still claim they haven’t received it, you can provide the tracking information to GLS for further investigation.
  • How can I handle situations where the GLS tracking information is inaccurate? If the GLS tracking information is incorrect, contact GLS directly to report the issue. Provide them with the tracking number and any details of the discrepancy.
  • Are there any fees associated with GLS tracking? GLS tracking is usually included in the cost of their shipping services. However, it’s always a good idea to review their pricing information and terms of service for the most up-to-date information.
  • Can I use GLS tracking for international shipments? GLS offers tracking for both domestic and international shipments. Review their website or contact them for information about international shipping options and tracking availability.
  • What are the benefits of using GLS tracking over other shipping carriers? GLS is known for its reliable tracking system, comprehensive shipping services, and efficient network across Europe. They provide a high level of transparency and customer service.


GLS tracking is a valuable tool for any eBay seller who wants to streamline their shipping process, increase customer satisfaction, and boost sales. By implementing GLS tracking effectively and using it to optimize your operations and build trust with buyers, you can create a positive shipping experience that benefits everyone. Remember, happy customers are the key to success in the competitive world of online selling.